Memories by the Mile

Delaware Tourism

To reposition the state of Delaware as a go-to getaway, I developed a campaign that spotlighted the state’s hidden gems: coastal towns, scenic trails, and local landmarks often overlooked. I aimed to shift perceptions by calling attention to these unknown attractions and framing Delaware as a destination full of charm and possibility, just a short trip from home.

Rooted in the concept “Memories by the Mile,” the campaign emphasized the emotional appeal of road trips and spontaneous discovery. Each creative deliverable—from print and OOH to digital and social—was designed to inspire travelers to slow down, explore, and collect lasting memories along the way.