Breakfast Breakup

Surreal Cereal

We’ve all seen campaigns where the message was solid… but the execution missed the mark. This was the case with a Surreal Cereal OOH ad that sparked the inspiration behind this project.

Inspired by its playful tone but underwhelming visuals, I repositioned Surreal as the ultimate breakfast match—so good, it makes you want to ditch every other meal in your pantry. 

Leaning into dating culture and decision fatigue, I brought the concept to life through a motion graphic transit ad, a series of in-feed social posts, and an interactive “find your match” quiz on the brand’s site—all tied together by cheeky copy and bold visuals.