Power Moves

Duracell Batteries

Batteries are a classic parity product, nearly identical in function and easily interchangeable, making it difficult to stand out in an oversaturated market. The creative challenge was to position Duracell as more than just a functional necessity and instead make it feel essential, even aspirational.

To meet that challenge, I reframed Duracell as the quiet power behind everyday “power moves.” From the small wins to the big moments, the campaign spotlighted how Duracell fuels the tools and routines that keep life moving. For this campaign, I crafted three in-feed executions, as well as a print piece.