Sustainably Yours,

AMA International Collegiate Case Competition

During the 2023–2024 academic year, I was selected to lead Temple University’s American Marketing Association Case Competition Team. Each year, over 100 collegiate chapters submit entries to compete internationally.

Our challenge was to market sustainability to business leaders, students, and consumers through a comprehensive integrated marketing communications (IMC) plan. I led a team of 20 students, meeting three times a week to conduct in-depth primary and secondary research, develop data-driven strategies, and create measurable tactics. In addition to leading the research process, I directed the creative vision—defining our brand tone and designing key IMC materials.

Our team placed 2nd internationally, presenting our campaign at the 2024 AMA International Collegiate Conference in New Orleans.